How Eftsure Hired 10 Junior Sales Reps With Earlywork Academy

Our journey helping eftsure achieve repeatable junior sales hiring outcomes

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Earlywork hires
10
Earlywork fellows met per hire
3
Earlywork rep tenure
12+ Months
We’re sticking with Earlywork to find awesome sales talent. They’re the best at training up-and-comers in Australia.
Headshot of David Feinberg Eftsure
David Feinberg
Head of Sales & Business Development @ eftsure
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The Challenge

Today, locally-founded cybersecurity fintech, eftsure, has one of the largest junior sales functions in Australia.

But that wasn’t always the case.

After 2020, the payment fraud prevention software began to pick up traction, leveraging a sales led growth motion to acquire customers.

As ambitious growth targets were set for 2023, the team planned to meet them by aggressively scaling their junior sales team.

Similar to BrightHR, however, there were two problems:

  1. Hiring: they were looking for an alternative talent solution that was a consistent high quantity source of junior sales talent
  2. Retention: they were looking to improve retention of junior reps that had no prior sales experience
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The Solution

In mid-2023, the eftsure team reached out to Earlywork when looking for external hiring solutions beyond job boards and traditional recruiters.

After conversations with Earlywork, the team were happy to go ahead with a trial of an upcoming Earlywork Academy cohort as an integrated employer.

Unlike other hiring solutions, eftsure received hiring support beyond a regular recruitment agency in two ways:

1) Early exposure to a graduating cohort

During an Earlywork Academy cohort, there are 3 guest presentations slots allocated to integrated employers to build their brand early.

Our cohorts run monthly with a pool of 25+ fellows to tap into with an educational experience.

Check out some of their clips below.

David Feinberg
Head of Sales & Business
Development @ Eftsure
Toby McCormack
SDR @ eftsure | Earlywork Fellow

2) Seamless integration with the eftsure interview process

After a cohort of 25+ graduates, our Employer Success Manager worked collaboratively with David Feinberg and his sales managers to curate introductions 10+ high fit fellows.

The eftsure team were able to view detailed profiles on each fellow and schedule them into a group interview at their office.

Check out an example of Tim Duffell’s fellow profile, one of the top performing Earlywork fellows at eftsure:

Sample of the fellow profiles that were shared
to the eftsure team on our Partner Platform.
Example of Tim Duffell’s profile, an ex-Navy Veteran and
Earlywork fellow who was hired as an SDR at eftsure.
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